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CAITLIN CLARK

I took on a self-initiated design challenge: **What would it look like to brand the biggest name in sports right now - Caitlin Clark?

Much like TB12 became a brand that extended Tom Brady’s legacy beyond the field, I imagined a visual identity for Caitlin that could live both on the court and off it. A brand that speaks to her electric playmaking, her confidence, and her growing influence as a cultural icon.

The goal: create a logo and brand system that could translate seamlessly from athletic wear to lifestyle/fashion. I wanted fans to see themselves in it; whether they’re cheering courtside, wearing it to class, or styling it into a fit.

 

The visual approach leans bold, fluid, and confident, just like her game. There's motion, precision, and a feminine edge that doesn’t pull punches.


This project was pure joy. No client brief. No approvals. Just a personal creative pursuit to explore branding for an athlete redefining the game and reshaping what's possible for women's sports.

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